BRANDING / ILLUSTRATION

HOLLY COULD . . .

CHANNEL THE ENERGIES. 

THE BRIEF

Create a logo and new brand identity for a new business - Gemini Moon Crystals. A small company creating handmade macrame crystal accessories. Using earthy tones and spiritual references to create a unique identity that can be transferred across several platforms and designs from social media to thank you cards. 

THE SOLUTION

The Brand identity I created features an earthy colour palette that resonates with the colours of several different crystals. Using arches and simple line shapes throughout, as well as mystical and spiritual imagery such as stars and moons. 

Clay_Mockup___10__edited.jpg

press to zoom

press to zoom

press to zoom

press to zoom
1/3

RESEARCH

Although the Business is still in its early stages, starting a company with cohesive and clear branding can set your brand apart from others and make the business more polished. Looking at my clients collection of products and brief, as well as existing competitors specialising in crystal accessories I began to create my brand identity.  

HEALING CRYSTAL MACRAME ACCESSORIES. HANDMADE WITH LOVE AND INTENTION.

IMG-20210525-WA0005.jpg
IMG-20210525-WA0003.jpg
Screenshot 2021-05-25 at 19.30.26.png
Screenshot 2021-05-25 at 19.30.15.png
Screenshot 2021-05-25 at 19.33.40.png
Screenshot 2021-05-25 at 19.34.17.png
IMG-20210525-WA0004.jpg
Screenshot 2021-05-25 at 19.34.01.png
IMG-20210428-WA0003.jpg
IMG-20210525-WA0001.jpg
Screenshot 2021-05-25 at 19.34.10.png
Screenshot 2021-05-25 at 19.30.37.png
Screenshot 2021-05-25 at 19.33.30.png

SOLUTION

Taking inspiration from the diverse and earthy tones of the crystals I created a colour palette that reflects and compliments this. The logo I created also features a fun, modern serif font using stars and moons throughout. Creating a whimsical, spiritual logo that is still tied in the modern era, with fresh and youthful colours that would appeal to the millennial and Gen Z target audience. 

The brand itself utilises this colour palette in varying ways. Using a colour for each crystal or for each of the different collections of accessories. 

press to zoom

press to zoom

press to zoom

press to zoom
1/4

BRINGING GEMINI MOON TO LIFE

phonemockup2.jpg

SOCIAL MEDIA PRESENCE

The Business currently sells through social media, so a good social media presence was vital. Using the brand elements I created templates and post designs for inspiration and reference for my client.

 

Using archways as a spiritual doorway to view each of the images, as well as displaying customer pictures. Creating and helping to develop the brands tone of voice throughout to make it friendly yet knowledgable. 

LOGOEXPERIMENTS2.jpg
Clay_Mockup___10__edited.jpg

THANKYOU CARDS

A final touchpoint I was asked to design was Thank you cards to be put within each customer order along with personal thank you notes. I created a 8 different designs as I wanted a variety that really shows the diverse collections and products my client creates. 

One set of cards heroes the logo, printed in 4 different colour ways. The other set of cards features a secondary logo using the archway and moon designs seen throughout the identity, with a Thank you printed underneath.  This variety in cards means that repeat customers can receive a different card each time. 

WhatsApp%20Image%202021-05-26%20at%201.2

press to zoom

press to zoom

press to zoom

press to zoom
1/6