BRANDING / ILLUSTRATION / ANIMATION

HOLLY COULD . . .

STUDIOS.

THE BRIEF

Design my own personal identity to work across all areas: portfolio, website as well as social media. Encompassing my own personal style and personality. 

THE SOLUTION

Holly Could studios. A way to focus on what I can do, rather than what I can't. Graduating during a pandemic presented a lot of difficulties and restrictions. During this time I kept doodling, sketching and coming up with ideas. Trying new ideas and showing I could do anything I put my mind to. 

GETTING PERSONAL

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SOLUTION

I chose to use a scribble sketch style throughout my branding. I always have a notebook next to me, scribbling and sketching down ideas. This is where some of my best ideas have come from. Using this idea I created several GIF's in a scribbly style. 

Keeping my branding black and white like a pen and paper, also to ensure that the branding works well across all platforms. Especially within my portfolio, as to not distract from the content and contrast against other colours. 

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TAKING IT TO THE SOCIALS

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